The #1 Norwegian apparel brand in Scandinavia creates training apparel for all conditions & winter endurance sports
VERDE BRAND COMMUNICATIONS FEB 4, 2019
BROOMFIELD, Colo. (February 1, 2019) is launching a run apparel collection at Outdoor Retailer Snow Show that is designed to outfit the runner for any winter training conditions. Along with the Run 365 line, the Fall apparel collection will also include new and updated Nordic apparel pieces.
“We are excited to launch the new collection in 2019 as the brand grows into new markets,” said North America Sales Manager Andrew Kroese, “Since 2016, DÆHLIE has established itself as a top choice for Nordic skiers, and now the brand makes apparel for all winter endurance sports.”
Thoughtfully designed with performance, comfort and protection from harsh conditions in mind, both the Run and Nordic Ski collections draw inspiration from Norwegian nature and the tenacity of the Norwegian cross-country team, which DÆHLIE sponsors. Both collections feature pieces with innovative, sustainable and thoughtfully sourced materials. Merino Wool remains a key material for its natural moisture wicking and insulating properties, and environmentally safe impact.
The Fall/Winter 2019 collection is designed to differentiate between running and cross-country skiing apparel, the latter of which has traditionally been a key focus for the brand. With reflective detailing, breathable materials and cuts designed specifically for the runner, the Run 365 collection aims to outfit runners even in the most challenging conditions, including dark, early mornings and wet, cold rain or snow.
SkyRun Jacket
The Skyrun jacket is the ultimate running jacket for the all-seasons runner. The invisible chest pocket utilizes Aerogel insulation to keep your phone warm and dry - preventing the battery from dying in cold temperatures. The main body of the jacket is made of 50% recycled polyester material, and features stretchy, breathable and windproof protection and reflective detailing for visibility in low light conditions.
Winter Tights
These warm tights are an essential for staying protected from the wind, rain, snow, and cold. The Merino Wool in the back, stretchy, windproof and water-resistant panels in the front, and mesh inserts on the sides ensure a warm and comfortable fit. A draw cord in the waist makes for easy adjustments and reflective details give increased visibility in the dark.
Allnet Baselayers
Dæhlie’s Airnet Wool Allnet Baselayer is the ultimate Merino Wool baselayers with all-over mesh nettings, made for optimal breathability and perfect moisture transportation. Merino Wool keeps body at optimal temperature at all times and provides natural benefits including odor resistance, wicking, fast drying, thermal, hypoallergenic and anti-static properties, while the unique netting ensures athletes stay cool during intense workouts. Consists of 80% Merino Wool and 20% nylon.
RAW Jacket
The Ispo-Award winning RAW collection addresses all needs of the high-end consumer searching for products with attitude and innovation. This jacket is a highly technical multipurpose 3-in-1 jacket with layering options for all conditions. The breathable wind and waterproof outer material, developed together with Schoeller, ensures a consistently ideal body temperature. The wool stretch inserts and backside provide extra warmth and an enhanced range of motion. The jacket features Thermore Evodown 80 insulation and an adjustable, detachable hood.
Extend Jacket
The Extend Jacket is a soft jacket for the medium-intensity skied. The brushed interior gives the jacket a comfortable feel while still remaining extremely lightweight. The unique Polartec hood and brushed chin guard keep skiers protected from any elements, while the mesh panel in the back provides ventilation.
Sustainable innovation is one of DÆHLIE's core philosophies, and the brand abides by environmentally and socially safe practices. This includes the brand’s use of sustainably-sourced Merino Wool, the Bionic Finish Eco water-repellent finishing system, and the use of DownTek - an environmentally safe down - among other . DÆHLIE is completely fur free and honors The Responsible Down Standard, which aims to ensure that feathers come from animals that have not been subjected to an unnecessary harm. The brand also follows the UN's Universal Declaration of Human Rights and The International Labour Organization regulations in their factories.
Founded by cross country skier Bjørn Dæhlie in 1996, the brand has produced highly innovative and optimized technical ski and performance training apparel for Nordic skiers for more than 20 years. The brand’s identity has evolved over time from a purely technical ski brand to a performance training and active lifestyle apparel brand. The brand’s new visual identity demonstrates its core values, aspirational messaging, and position in the market. DÆHLIE aims to reach broader consumer groups in the U.S. and North American markets and showcase its product collections for all-season, all-weather athletes and outdoor enthusiasts.
The new line will debut at the Outdoor Retailer Snow Show and will be available online at in September 2019.
About DÆHLIE
Founded by Bjørn Dæhlie in 1996, DÆHLIE is part of Active Brands portfolio, along with Kari Traa, and Sweet Protection. DÆHLIE is the official supplier for the Norwegian Cross-Country Ski Team. The company’s North American headquarters is in Broomfield, Colorado, and distributed through specialty and online retailers.